Atari ROAD RUNNER Video Game Promotional Pencil Sharpener

Near mint condition, PVC Road Runner figure attached to a plastic pencil sharpener base; this item was distributed by Atari at the 1983 national coin-op games trade show in which Atari introduced its ROAD RUNNER video game, but it's unclear whether this item was custom-made to promote the video game or simply assembled by Atari personnel as a trade show giveaway